Sometimes people in the media business like to make the process of producing great video content as complicated as they possibly can. That often means budgets go crazy as do stress levels!
Keep in mind ‘the thing’…what is it you need this video to say? Then, having decided what should be front and centre, make sure you don’t hide it amongst other stuff!
One subject videos work really well, especially when you think about the competition for eyes and ears out there. Ideally you want someone to click on your video and get the information they need fast.
Production can be easy as well – build around an interview…hunt supporting shots…then edit with great digital assets and job done.
The good thing about keeping it simple is that you can do more videos and keep your audience engaged.
We here at Wave love to make really great videos in the least stressful way possible…simple!